Apple’s new iPad would be available for sale in the markets soon. In order to sell more iPads, Apple has decided to make the new iPads more suitable for business use rather than the personal use. Making the new iPads more appropriate for corporate use was a sensible decision by Apple.
Smart Phones vs. Tablets
People usually use their smart phones for personal use. Tablets can never take the place of a smart phone. A smart phone is much easier to carry and hence it goes everywhere with us. When we are travelling light, we usually leave our tablets behind but our smart phones are always with us. Tablet market is being taken up by cheap tablets as it is used as a second choice. So Apple’s only option in order to survive in the market is to make the tablet apt for business purposes.
Apple’s iPad Replacing Laptops
With the launch of Apple’s iPhone 6 and iPhone 6 plus, many people have stopped using their iPads. Now, the only solution Apple could think was to make bigger iPads so that they can easily replace the laptops. According to rumors Apple will be launching a 12.9 inch iPad in 2015. Most of Apple’s apps that are made for business use work much better on larger screens. The new partnership of IBM with Apple will also help Apple to bring more of their products for business use.
Apple’s iPad as a Sales Tool
Many businessmen are already using their IPads in a very unique way. They are using the iPad as a cash register and a card reader. Apple’s iPad is also used for closing deals. It doesn’t matter whether the business is small or big. This innovative use of iPad is really winning the hearts of millions of businessmen.
Replacing Tablets
Tablets have a longer life cycle and that is why their sales growth is decreasing quickly. An iPad can work perfectly fine for many years to come. That is why there is no reason to upgrade an iPad for almost three years or so. Due to their longer shelf life it would be critical for the growth of iPad in the longer run.
Security and Creativity
Apple has taken drastic measures to ensure security in the new iPad. The new iPads are rumored to have Touch ID which would take the security of a tablet to a new level altogether. The iPad will also have many innovative features from iOS 8 as well. Due to these new features, there will be many advantages for the third-party developers as well.
These points clearly show that the new iPads would be perfect for enterprise arena. This is Apple’s best option if they want to continue to sell iPads in large quantities. Apple’s iPhones have a lot of apps for business purposes but the old iPads are lagging behind in this specific area. Apple’s iPad has a much better chance of surviving in the business than a Mac. The choice of Apple to make iPad more business friendly is quite wise.
